Assistant manager

Assistant Manager-Brand & Marketing

Requirements

Education

• Bachelor of Business Administration (BBA) in Marketing

Experience

• At least 5 years
• The applicants should have experience in the following business area(s):
• Hotel, Restaurant, Food (Packaged)/Beverage, Resort, Fast Food Shop, Bakery (Cake, Biscuit, Bread)

Additional Requirements

• Age at least 25 years

Responsibilities & Context

Develop and maintain the company brand strategy, ensuring brand consistency across all marketing and communication channels.

Conduct market research to understand customer preferences and market trends.

Manage and update brand guidelines to reflect the Company values, vision, and mission.

Create and implement comprehensive marketing plans that include advertising, promotions, and digital marketing initiatives.

Coordinate with cross-functional teams to execute marketing campaigns and measure their effectiveness.

Develop and manage content for social media, email campaigns, the company website, and other social/digital platforms.

Plan and oversee the company advertising and promotional activities, including print, online, and direct mail.

Develop loyalty programs and customer engagement strategies to enhance customer retention.

Monitor and analyze customer feedback, reviews, and satisfaction surveys to inform marketing strategies.

Organize events and promotions to boost customer engagement and brand loyalty.

Manage public relations activities, including press releases, media relations, and crisis management.

Build and maintain relationships with media, influencers, and industry stakeholders.

Represent the restaurant at industry events, trade shows, and networking opportunities.

Develop and manage the marketing budget, ensuring efficient allocation of resources.

Track and report on marketing expenditures and campaign performance.

Perform any other duties & responsibilities assigned by the management as & when required.

Skills & Expertise

Advertising & Promotion

Brand Planning/ Development

Cafe

Digital Sales and Marketing

FMCG Sales Marketing

Hote and Resort

Hotel and Restaurent

Sales & Marketing

Compensation & Other Benefits

• Medical allowance
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Gender

Only Male

Job Location

Dhaka